Thoughtful preparation is crucial for success at the trade fair. Create lead forms in advance to document meeting notes. These should be tailored to your persona and contain the most important information for qualifying the lead. Use digital tools like snapADDY to capture contact details quickly and efficiently. With snapADDY, you can scan business cards and transfer the data directly to your CRM system. This simplifies follow-up and ensures that no leads are lost. Alternatively, you can continue to make handwritten notes on a lead form and attach the prospect's business card to it.
Ensure that the processing of contact details is GDPR -compliant and obtain the necessary new zealand phone number data consent from the prospect so that the data can be used after the trade fair.
Leads at the trade fair
No matter how visitors become aware of your stand, there should always be someone there to approach interested parties and not wait until they look around for help or possibly turn around at the edge of the stand. Depending on the size of the stand, plan for at least two or three receptionists. The roles within the team should be clearly assigned, because addressing interested parties must be proactive so that no visitors get "lost." If the team stands or, worse still, sits bored at the stand, checking emails or chatting, it doesn't make a good impression on trade fair visitors. The most elegant approach is for your (sales) team, who are extremely familiar with their own product and can present it, to greet interested parties. Then they immediately feel like they are receiving good, competent advice, and the visitors can be qualified as leads during the conversation.
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