Now that you know what Off Page SEO is and its basics, let's move on to the practical part and see how to create an Off Page SEO strategy on your website to strengthen your digital marketing.
As we said before, the Off Page SEO strategy consists of creating links, originating from highly relevant websites with high Domain Authority , which have as the central theme of their content, a theme highly related to that covered on your website.
Let's see how to do Off Page SEO on your website, what are the main technical issues involved and strategies to be adopted in this case.
1 – Create an Off Page SEO strategy
Like any other SEO step, you peru mobile database need to do some initial planning for your Link Building process, as this link building strategy for your website is also called.
It doesn't make sense for you to start creating hundreds of links from one moment to the next, because Google actually wants what it calls natural links, that is, if they are created in a visibly induced way, they will be ignored.
2 – Contextualization
When searching for sites to generate links, these links must be contextualized, that is, they must be part of the semantic and thematic field of the target site.
If you are optimizing a website that talks about motorsports, the ideal is to get links from websites that cover the same topic. It makes no sense, for example, to get a link from a recipe website.
3 – Relevant websites
In addition to seeking this contextualization, you also need to focus your search on sites that are considered relevant in your area, that is, as previously mentioned, sites and pages with high technical authority .
Organic traffic comes from your relevance, so seeking external links on reference sites, through guest posts and social networks is important to reinforce your authority. What is Off-page SEO if not the recognition of the quality of your content, don't you agree?
The important thing about an Off Page SEO strategy is not the number of links your site receives, but rather the quality of these links. That's why we're concerned about what we call toxic backlinks , those coming from low-quality sites.
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