Sometimes, your page views may be consistently too low or too high according to Google Analytics 4, and there's no logical explanation for it. Or there might be a sudden, rapid, temporary increase in visitors or events that your analytics team can't explain, despite detailed reports.
Before we delve deeper into troubleshooting, try to rule out the following: Your company has launched a successful advertising campaign, experienced an extended offline period on its website, or it's just normal seasonal fluctuations in your industry. The causes and reasons can be as diverse as they are simple: Perhaps your programmer didn't implement the tag correctly in the china phone number data source code, someone made a mistake interpreting the data and reports, or an external factor is causing this misrepresentation of your data collection. We've compiled various scenarios and corresponding solutions for you:
Is it due to the implementation of the tag?
Problem 1: Using outdated code
Since the introduction of Google Analytics 4 (GA4), implementation requirements have changed. You may recall that until July 2023, it was possible to run Universal Analytics and GA4 in parallel. This resulted in two separate tracking scripts.
However, there were also things, primarily in the code, that were adapted to the new GA4 data model. The daily requirements have changed due to the many new versions of Google Analytics. Therefore, the code snippet you implemented three years ago, for example, differs significantly from the current one. We recommend removing all remnants of Google Universal Analytics code and working only with the familiar codes for Google Analytics 4. On the one hand, leaving code for an outdated tool on your website is unnecessary, and on the other hand, it can lead to unforeseen results or distort the tracking of user data such as page views.
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