Why should Facebook Ads be used?

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Facebook has more than 2.9 billion monthly active users worldwide. In Germany, Facebook is the most popular social media platform after WhatsApp with 47 million monthly users, followed by Instagram with 32 million monthly users. Therefore, it's highly likely that your target audience is already on Facebook. Facebook even offers opportunities to discover new audiences for your products.

No other advertising platform brings together so many diverse user groups in usa phone number data one place, yet Facebook ads are significantly less expensive than traditional advertising platforms like radio or newspapers. Furthermore, Facebook Ads experience less wastage because the target audience can be targeted much more precisely. Despite the price difference, click prices on Facebook continue to rise.

What ads are there and what is their purpose?
When running Facebook Ads, you have a specific selection of Facebook Ad formats in which your ad can be published. Below, we'll introduce you to the different options and their effects.

Link Ads
Link ads allow you to directly link websites and generate more traffic to your website. With a call-to-action button in your link ad, you can even encourage specific actions.

Photo Ads
Photo ads are the simplest Facebook ad format. They can be created quickly and are suitable for a wide range of business goals. Photo ads can achieve goals such as brand awareness, reach, engagement, lead generation, and conversions.

Video Ads
Video ads can be placed as posts in the News Feed or as ads within longer Facebook videos. Video ads can stimulate interaction, brand awareness, and conversions. If you want to learn more about how to create effective video ads on Facebook, be sure to check out our blog post "Good Video Ads on Facebook, Instagram & Co."

Story Ads
Story Ads are full-screen image or video ads that work particularly well on mobile devices. They're the equivalent of the free organic stories you can publish on Facebook or Instagram. Story Ads allow you to deliver content quickly, natively, and in an entertaining way. The diverse design options for stories allow you to achieve many goals. In addition to reach, brand awareness, video views, and traffic, app installs and conversions can also be tracked with a Story Ad.