Evolve to sell more

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In this initial phase, a customer returning to a clothing e-commerce site, for example, had their demographic information recognized and received suggestions for a wide range of products based on gender and age and combined with information about the season (summer or winter, for example) and location.

In today’s wave of personalization, however, that’s malta mobile database enough. Contextual marketing has emerged, and in it, you need to interact with the consumer in real time. Targeting is now based on the customer’s intent and needs at the exact moment they’re interacting with the brand. Google calls these micro-moments.


It is necessary to respond to this new phase that the new consumer is already experiencing and expecting. They have unique shopping experiences with more structured e-commerce sites and end up using this as a reference for any other digital environment. At this crucial moment in the purchase funnel, they may even have intentions, but their patience is short. Any failure is a reason to leave. You can no longer treat them as before, that is, just as a member of a certain segment.