One reason is how Google evaluates ranking signals. Larger websites tend to have more authority. This allows them to increase their visibility and rank for more terms if they can avoid scale issues, maintain high quality content, and continue to satisfy their users by solving their problems.
Authority, based on our understanding, is the british student data result of content quality, brand strength, and of course, the number of backlinks. And Google seems to be aware of all this and is taking appropriate action.
We can see this, for example, in SEO visibility and the number of linking domains. For example, websites that have gained organic visibility have more backlinks. But their visibility seems to have deteriorated a bit over the last 12 months. This means that the volume of backlinks is still very important, but its impact is decreasing year by year.
Attention! Quality and volume are two different concepts ! If you want to combine backlinks to your site, always reach out to relevant sites. Forget about low-quality or irrelevant sites or questionable discussion forums. This could harm your site.
Why large websites tend to get more organic traffic
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