Trust in brands with purpose

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Trust in regenerative brands is growing steadily. Colombian consumers have a deep social and sustainability awareness, so their purchasing decisions are based on goods and services that have a purpose or commitment to a social cause.

In a hypersaturated environment, fraught with whatsapp number list and uncertainty, cultural sensitivity is the perfect setting for digital brands to gradually gain trust over a prolonged period of value awareness.

Global strategic consulting firm McKinsey & Company claims that Generation Z is entering the consumer market and, according to Colombian consumer trends, will account for 30% of global spending, with a particular preference for digital brands.