Now let’s say you are planning your next blog post

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But did you know that you should also target other search phrases besides your primary keyword?

These could be long-tail keywords you haven't thought of yet, trending terms in your industry, or niche keywords that have lower competition but higher conversion potential.

When you check the keywords on your competitor's website and what they are ranking for, you teacher database are essentially entering a goldmine of keyword ideas.

For example, let's imagine that you have a blog in the fitness industry, more specifically, in the "triathlon" niche, which includes content on how to train for triathlons, gear reviews, nutrition, etc.

Triathlon blog
targeting the keyword “front crawl drills”, this blog post will explain different drills to swim freestyle, also known as front crawl.