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Engagement
When we selected Telegram channels with 1 to 10 thousand subscribers, the question arose: how to rank them fairly and objectively? We needed a measurable indicator. And for this, we chose engagement.

To make the comparison as fair as possible, we introduced a rule: we analyze the engagement of only posts published on the same date. This is important because engagement can change depending on the day of the week, the time of publication, and the topic of the post.


By choosing one specific date, we created a level playing field for all participants. It's like a race where everyone starts at the same time. We wanted to make sure that all channels were judged by the same criteria.

For our assessment, we used a standard formula: the sum of all likes, comments, and saves, divided by the number of subscribers and multiplied by 100%. Or:

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ER (%) = Number of reactions under a post ÷ Number of subscribers × 100%
Someone might ask: "Why didn't you take the average engagement for several posts? Why just one post?" We chose this approach for several reasons:

• Easier: Analyzing each channel on one date is more practical chinese thailand data than calculating averages across multiple posts.

• Honestly. By choosing one date and one post, we neutralized the influence of random factors such as good timing or a hot topic.

• Transparent. Our methodology is open to everyone. Anyone can go to the telegram channel and check our assessment.

Coverage
Subscribers are the potential audience. Reach is the actual audience. The number of subscribers can be large, but it does not always mean that all these people are actively reading the channel. We wanted to understand how effectively the channel delivers its content to its audience.

If a channel has 1000 subscribers, but only 100 people view the post, then we understand that 90% of subscribers do not see this content.

We used post views data from the same date we used to calculate engagement. This is important because it allows us to compare reach under the same conditions. We divided the number of views by the number of subscribers at the time of publication. The resulting percentage was our reach metric.We at Stik agency have analyzed the influencer marketing market and are ready to share with you our forecasts for 2025. This article is your guide to key trends in working with bloggers and tools that will help increase your reach and achieve maximum results.

1. Cross-platform
This is the use of several platforms for promotion with content adaptation for each of them. Why is it necessary? To maximize reach and reach different audience segments that may not meet on one platform.