Newsletter: Let's not lose sight of each other

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While what these two methods of email marketing have in common is a communication strategy that aims to reach its recipients directly, with reduced costs and a high crypto currency database performance in terms of ROI, there are substantial differences starting from the method of selecting the target , through the style of the message in terms of graphics and text, the periodicity , and the short and long-term marketing objectives .

We call a newsletter a series of communications (informative, but also promotional), sent periodically via email to a loyal audience that has shown interest in receiving updates from our brand/company.

A fundamental distinctive element of this key email marketing tool is first and foremost the selection of recipients : the desire to subscribe to the newsletter, just like when you want to subscribe to a magazine, is usually explicitly expressed by the interested parties, who have given their consent to receiving messages from your company by signing an online form or a paper form.

The difficulty of building, maintaining and developing over time this invaluable database of names and contacts (customers, potential customers, stakeholders ) willing to listen to your business should never be underestimated. Even in the absence of an email marketing strategy already planned, for example when launching a site, or when collecting customer data at your point of sale for competitions, prize operations or events, it is good practice to always request the subject's email address and consent to receive promotional messages via email.