OK, you should have the gist of Sales Whiplash™ and what causes it.
Doing any one of the things listed above will cause sales whiplash, and trust me when I say that it’s not something you want to experience this year if you didn’t go through it last year.
The best companies last year were set up so that the whole sales organization was focused on all four areas of the client engagement – attraction, participation, retention, and leverage.
They closed new business, brought customers onboard quickly, retained, up-sold, cross-sold, and created new opportunities.
Not surprisingly, that will continue to be critical to sales success this year, as well – and, frankly, every year for the foreseeable future.A few years back, my wife and I bought our dream home. It was on a stretch of farmland—exactly what we’d always wanted. We both knew in our hearts that it would be the last home we ever bought. This was where we planned to spend the rest of our lives.
This house, however, had to be completely remodeled. The work chinese overseas america database was so extensive that the contractor estimated that it would take eighteen months before we could even move in.
Through the years, Carrie and I had remodeled eleven houses. Each time, we’d done the work on a tight budget and made sacrifices with want we wanted so we stayed within budget. This time, though, we had the budget to create the home that we wanted. We promised ourselves there would be no shortcuts and no compromises. We planned to do it right.
After months of work, we were finally finishing up the bathrooms, and it was time to order the glass doors for the showers. The representative for the glass company met us at the house. We carefully explained exactly what we wanted. He gathered measurements and took notes.
The last stop was the bathroom in our master bedroom. He collected the measurements and started writing up the order. As he did, a worried look crossed his face, and he shook his head. Then he looked up said, “You know, all this custom work is going to be really expensive. Are you sure you don’t want to go with our standard doors? It will save you a ton of money.”