This way you can keep the link juice alive, despite a penalty

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Panda, first introduced in 2012, is part of Google's mission to clean up search results of thin, low-quality content.

If you are affected by this type of penalty, remove all problematic content and then use SEOptimer to track all external links pointing to those pages.

You can then contact the webmasters and ask them to redirect those links to the new, improved pages you have created.


b. Penguin

Penguin penalties, on the other hand, focus on questionable practices performed off-page. chinese overseas canada database Websites receiving these penalties typically resort to keyword stuffing, unnatural links, and over-optimized anchor text to gain an advantage.

It could be that you created the links, or one of your competitors used negative SEO to make it look like you were gaming the system. In any case, your best chance for recovery is to identify all of those toxic backlinks and disavow them as quickly as possible.