The dating app, which is very popular among young adults, has partnered with a handful of meme accounts on Instagram to promote its new services.
Here is an example from @shitheadsteve's Instagram page:
By partnering with an account that has almost 2 million followers, Tinder didn't even have to think of a clever marketing technique to work with them.
In fact, the influencer went on to share his own meme-style content (and Tinder is no stranger chinese overseas canada database to being a victim of memes, so it didn't require a ton of creative energy!).
The influencer simply tagged Tinder in the caption of the photo. The collaboration ended.
Although these larger, more popular influencers tend to have lower engagement rates—this example saw nearly 40,000 likes from 1.7 million followers—they're fantastic for brand awareness.
And remember how I mentioned the impact of brand awareness on SEO?
So, if you have a larger budget available, collaborating with top influencers could be the way to boost your brand's SEO through influencer marketing.
That is, if you can afford the hefty price tag.
How to Use the Power of Influencers to Improve Your SEO
Feeling pumped up and ready to get the wheels turning on your new influencer marketing campaign? Let's get started!
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