Examples of meta descriptions

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Optimize meta titles and descriptions


Next on our e-commerce SEO checklist is optimizing meta titles and descriptions.

These are the snippets of content that are visible in the SERPs, and each field can be used for SEO benefits.

Let me explain.

Meta titles are the first thing Google spiders read when they find a new web page. This makes chinese overseas america database them a crucial place for your main keyword to appear. Why wouldn't you want the first thing a spider sees to be super-relevant to the page?

Meta descriptions, on the other hand, are more user-focused. They don't have direct SEO value, but they give you the opportunity to explain to a searcher why they should visit your page—rather than the other nine listed around you.

It's your chance to improve your organic click-through rate (CTR), which is known to be quite high on Google's list of ranking factors.

As with URL structure, best practices for meta titles and descriptions on e-commerce pages depend on the specific page.