The crisis has arrived, what now?

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The first step is not to despair and to carefully ensure that it is really a crisis . So that the problem can be given due proportion. Two dissatisfied people do not constitute a crisis, 300 do.

The crisis has arrived, what now? - TWO Digital
The crisis has arrived, what now?

Assess the problem

So carefully assess the scale of the problem so as not to take hasty action.

Understand the root of the crisis

As a second step, understand the root of the problem , that is, where buy phone number list problem started. Was it caused by misinformation from the public or even by a competitor?

The profiles responsible for disseminating the information must be the first to be evaluated and monitored, once it is certain that they were the source of the problem.

Deal with the problem quickly and strategically

Address the problem exactly where it arose. If the crisis started on Facebook, address it on Facebook. Do not take the response to other social media platforms, only in cases where you deem it extremely necessary.

And under no circumstances delete a mention or comment , as this will only make the problem worse.

Deal with the problem quickly and strategically - TWO Digital
Deal with the problem quickly and strategically

With the support of your crisis response team, prepare an official statement informing that your company is aware of the problem and is seeking solutions and taking action to resolve it.

Nobody likes opportunists, so pause sales campaigns and advertising , as they may give the impression that your company is indifferent to the case, or even worse, is taking advantage of the crisis to sell more.