Instagram Reels: Benefits of Using Them in Your Marketing Strategy

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The emergence of social media in everyday life has completely transformed the relationships between customers and brands. The new Instagram Reels add an alternative that allows you to strengthen relationships with consumers and followers through the creation of valuable content.

At the end of 2020, Instagram launched the popular Reels fax lists feature, a feature inspired by the social network TikTok that allows for the creation of short videos with special effects and music.

This resource was quickly adopted by companies and businesses to enhance their digital marketing strategies and maintains a prominent role within the social network.

In this article, you'll learn why using Instagram Reels is so important for creating branded content and find best practices for getting the most out of them.