Definition of DEM (Direct Email Marketing)

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Direct Email Marketing is a marketing strategy that involves rich people database promotional or commercial emails to a selected contact list. Unlike newsletters, DEMs are more focused on promoting specific products or services and generating immediate conversions.

DEMs can include special offers, discounts, event invitations, or targeted communications to specific segments of your contact list.

The main goal of DEM is to stimulate action and generate a return on investment in a short time.

It is important to underline that, as for the newsletter, also for sending DEM it is essential to have the recipient's consent.

What to choose between Cold Email, Newsletter and DEM?
The choice between them depends on the needs and objectives of the company:

If your goal is to establish new connections and initiate personalized communication, cold email is the right choice.
If you want to maintain an ongoing relationship with your customers and provide valuable content, then the newsletter is your ideal path.
If your focus is on the direct promotion of your products or services, DEM can be an effective strategy.