How does remarketing work?

sumaia45 · Post by **sumaia45** » Thu Mar 27, 2025 9:49 am

By utilizing data collected from multiple online interactions, you can create highly targeted and personalized campaigns that increase engagement, recover leads, and ultimately generate more sales.

What is Remarketing?
Remarketing , also known as retargeting, is a digital marketing strategy that aims to reach users who have already interacted with your website or shown interest in your products or services. This technique is essential to keep your brand in the minds of potential customers and increase the chances of conversion.

To understand how remarketing works, it is important to first whatsapp data understand how personal data is collected and used in the digital environment. When using services such as WhatsApp, Google or social networks, users do not pay a monthly fee in cash, but rather with their personal data.

Every action, such as sending a message on WhatsApp or liking a post on Facebook, leaves a trail of information.

These platforms collect and store this data, creating a detailed profile of users, also known as an avatar. These avatars include information about preferences, interests, and online behaviors.

Use of Data for Remarketing
Digital marketing tools offer the option to purchase this information. For example, if a user searches for boats, likes boat-related pages, or responds to surveys about boats, this activity is recorded.

Marketers can then purchase this data to target ads specifically to these users , delivering relevant content that increases the chances of engagement and conversion.

Applying Remarketing for B2B Companies
Content Personalization
B2B companies can use remarketing to personalize the experience for potential customers. By identifying user interests and behaviors, you can create highly targeted campaigns that directly address the needs and challenges of your target audience.

For example, if a B2B software company notices that a visitor is interested in cybersecurity solutions, they can target specific ads about their security products.