You don't have to meet the production quality, but you can use the format as a guide. 17. Create explainer videos on YouTube to create a deeper connection with your audience and potentially get their emails Explainer videos can also help with e-commerce marketing. You can demonstrate how to use some of your products for specific goals . You can also film yourself making recipes with the products you sell. Then , include links to the product pages featured in your YouTube description section. 18. Use only high-quality photos of your products to optimize your e-commerce marketing efforts.
Staying on our kitchen theme, would you buy a product represented like this: Juice machine with blender Definitely not, is it? It's completely pixelated. It's hard to tell what it is. Sharp images are essential for selling e-commerce products. Ideally, you want a plain or white background with no distractions. If your product is small, use a macro lens to overseas data take a clearer photo. 19. strategy for your e-commerce website Yes, SEO is important when it comes to eCommerce marketing. When you search for a product name on Google, you get a lot of results.
You want yours to appear on the first page. How? Conduct keyword research. A free tool like Ubersuggest can be incredibly helpful . Also use related keywords and don't forget to add ALT text to your images. 20. Let people create wish lists on your e-commerce website and remind them with email marketing Let people create wishlists on your eCommerce website and remind them with eCommerce email marketing A wish list allows customers to bookmark products they might want to purchase later. Even if they don't have the money right now, they plan to return at some point.