Knowing your goals before you plan allows you to canada mobile phone numbers database focus on the things that are deemed vital by those you are presenting to. Data Collection and Exploration This section should outline how you will measure your goal, keyword targets, and target audience. Here are some key metrics: Keyword Search Estimation (KSE) The KSE will give you an idea of the volume and competitiveness of mentions related to your client or organization.
These estimates will also help determine the level of content production that should appear on the first page of the SERPs. Competitor Link Analysis (CLA) CLA is an assessment of the link profiles of major competitors where you look at their link building strategies to gain insight. This metric is essential for identifying highly authoritative links where your competitors are ranking and developing relationships with link-friendly domains.
