WHAT IS UP-SELLING?
The goal of upselling is to “improve” the service or product offered to the user of an e-commerce site . They offer an “upgrade” or a premium version of the product that the user has in mind and, therefore, the price will always be higher (unlike in the case of cross-selling).
As with cross-selling, this term is perfectly of airline tickets . Here we go!
When a user wants to buy a plane ticket from Barcelona to New list of morocco whatsapp phone numbers York for “only €399” and clicks to pay, screens and screens appear offering an “ upgrade ” to the ticket they want to buy (and be careful! that always has a price).
In this type of up-selling, what is offered is: choosing the seat you want, boarding before everyone else, snacks and drinks included with the purchase of the ticket, being able to take your carry-on bag into the cabin, etc. But always, always paying an additional amount because it improves or makes the ticket that the user is going to buy premium.
Therefore, through up-selling, the airline uses a sales technique with which it achieves a higher average ticket per sale and “takes advantage” of the perfect moment for the user (when their intention is to buy) to offer this type of improvements or their premium services. As an e-commerce owner or marketer, you must take into account that this type of “improvement” of the initial product or service does not substantially modify the cost for the company or business, because it is not a different product, which means that this type of action is carried out because it provides a large increase in the profit margin for the sale of each of the tickets with up-selling .
