Let's define Brand Awareness

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Brand awareness, also known as brand recognition, is an indicator that represents how well-known and familiar a brand is to a given target audience.

This metric allows us to determine how much and how a brand is recognized bychinese overseas australia database its consumers. It is used to analyze how companies are associated with the products and services they sell.

This is an essential factor in marketing campaigns for your products and services, especially in the initial stages of your business.

The main objective of brand recognition or brand awareness is to get users to associate a brand with a product or service category and automatically think of it. This increases the likelihood that they will choose it over the competition.

For this reason, it is strategically necessary to gain notoriety and positive recall to gradually achieve distinction within the market.

Brand awareness is also related to branding. It's one of the ways to measure the strength and results of advertising management.