6 reasons why SEO is considered pointless

[ashammi228]

First of all, here are six reasons why people say that SEO is pointless:

Depending on how you do it, you might not even get any traffic at all.
Even if you can attract customers, it doesn’t lead to conversions.
Because short-term results are not expected
Because there is a tendency to place more importance on "who is saying it" than on "what is written"
Google's algorithms have a huge impact on search rankings
There is less demand for search engines
Let's take a closer look at each one.

Depending on how you do it, you linkedin database might not even get any traffic at all.
If you just post an article without thinking about it, you won't get any traffic.

Some people may try posting articles as a SEO strategy but fail to attract any visitors, leading them to think that SEO is pointless.

To attract traffic through SEO, you need to post articles that meet the following criteria:

Articles targeting keywords with high search volume
High quality articles
What is search volume?
It tells you how many times a keyword is searched per month.

For example, the search volume for “SEO is useless” is 880 per month.

Depending on how you do it, you might not even get any traffic at all.
If you have arrived at this article by searching for "SEO is useless," you are one of 880 people who do so this month.

If you write an article for a keyword that has a search volume of 0, it will not get much traffic.

Also, even if there is a high search volume, if the quality of the articles is low, they will not rank highly and will not attract traffic.

For example, some people try to write articles like the diary blogs of celebrities and end up failing.

Even if you can attract customers, it doesn’t lead to conversions.
Even if your article ranks highly and attracts traffic, if it does not generate conversions (applications or inquiries), it will be viewed as "meaningless."

If the purpose of your SEO is to increase awareness, then access alone is fine. However, most people aim to increase conversions.

The main reasons why your traffic may not be converting are as follows:

Keyword Selection
Internal Links
Microcopy
For example, even if an article ranks highly for a completely unrelated keyword and attracts traffic, it will not lead to conversions.

For keywords that are far from conversion, use internal links to direct users to articles that are closer to conversion.

Even if you can attract customers, it doesn’t lead to conversions.
▲An example of an internal link on the CrossBuzz blog operated by our company
Also, if users are abandoning the page without clicking the CTA (apply) button, you need to improve your microcopy.

What is microcopy?:
Small copy written around the CTA button. It lowers the hurdle to clicking the CTA button.

For example, below is a landing page for the landing page creation service we provide.

Even if you can attract customers, it doesn’t lead to conversions.
Source: Buzz LP
Microcopy such as "Consultations and estimates are free" and phone numbers lower the barrier to contacting us.

Related article: 4 content marketing methods that lead to improved conversions | Causes and points for improvement

Because short-term results are not expected
SEO measures do not produce short-term results. It is said that it takes at least three months for a posted article to be properly evaluated by search engines .

In addition, since hundreds of articles need to be posted, SEO measures are generally implemented on a yearly basis.

If you try to implement SEO strategies without having this basic knowledge, you will likely end up thinking, "It's not going to have any effect at all, so it's pointless."

If you want to achieve results in the short term, we recommend web advertising, including listing ads, rather than SEO measures .

With listing ads, you can start attracting traffic and getting conversions from the very first day you pay the fee.

However, unlike SEO, you have to keep paying advertising fees forever.

If you are wondering whether you should focus on SEO or listing ads, check out the article below.