Here are some of the top reasons to use push notifications on your WordPress site

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Today, it's harder than ever for marketers to get their messages across. There's simply too much content vying for your audience's attention.

Push notifications help you gain an edge over the competition. They work across all platforms and devices, which is why these targeted, personalized messages can be highly effective in bringing users back to your site.



Increase subscribers without collecting personal information – Unlike email or SMS marketing, no personal information is collected when opting in to push notifications. This helps address growing privacy concerns among internet users.
Grow your subscribers/followers faster – With an average opt-in rate of over 6%, push notifications have a significantly higher engagement rate than other methods. This is especially true given that the opt-in rate for email marketing is around 3%.
Drive repeat traffic to your site – Since up to 95% of first-time visitors aren’t ready to buy bank database right away, push notifications can encourage repeat visits and bring them closer to a purchasing decision.
Higher click-through rate than emails – Push notifications have an average click-through rate of 28% , which is much higher than emails’ 1-2%. It’s a more effective way to capture users’ attention and keep them coming back to your site.
Get an instant response – Users typically don't respond to emails for at least 6.5 hours. In contrast, push notifications often get an immediate response, capturing the account's attention right away.
Easy to set up and manage – Simplicity is key to push notifications, making them accessible to marketers without advanced technical knowledge.
The Most Affordable Marketing Method – Offering a cost-effective alternative to traditional methods, push notifications are an economical choice for businesses of all sizes.
That being said, let's see how we use push notifications on WPBeginner.