Fan Marketing in the Age of Social Media - Ambassador Marketing to Maximize Fans' Likes

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This is the second installment, and it's about "ambassador marketing." The purpose of marketing is not to deliver information, but to induce behavioral changes in those who receive the information . What drives this is the passion of "love" generated by fans. We will explain "ambassador marketing," a method to effectively utilize and maximize the feeling of "love" in marketing.

table of contents

What is Ambassador Marketing?
Ambassador marketing communication design
summary
What is Ambassador Marketing?
An "ambassador" is a fan of a company's instagram database products or services who actively promotes their appeal. Ambassador marketing is a marketing method in which ambassadors promote products and services on social media.

Ambassadors do not emerge naturally, but are generally selected and appointed by the company. The key to selection is not the impact they have on society, but rather how much they love the company's products and services, or their "passion . "

Ambassadors not only promote the company, but may also be involved in providing feedback on new products and developing new products.

The difference between an ambassador and an influencer
"Influencer marketing" is a method of communication that is similar to ambassador marketing in a broad sense, since it is sent out by "influencers" who are in a position close to consumers, and the senders are designated by the company. However, a major difference is whether the senders are fans of the company's products or services.


An influencer is someone who has a tremendous influence on social media. They are appointed by a company to send out information, but because they receive monetary compensation, they are bound to the company in the form of a "contract." Influencers' messages can reach a wide audience, but because they are one-off promotions, their impact is often only temporary.

Ambassadors are passionate fans of your company's products and services, so they can disseminate information in a real way. However, since there are no rules such as "must have at least a certain number of followers," the impact of disseminating information may be limited compared to influencers. Another feature is that, as a rule, no monetary compensation is given, and the connection is based solely on goodwill.