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Opportunity analysis of DTC marketing model
August 18, 2020
DTC (Direct To Consumer) marketing refers to a marketing model that directly faces consumers. It includes any communication activities targeting end consumers. Compared with traditional media communication methods such as TV advertising, its advantages mainly lie in being closer to consumers, paying more attention to the study of consumer behavior, and attaching more importance to the grasp of consumer lifestyles.

Direct-to-consumer (DTC) activity is everywhere. Every skype database day I feel like Facebook is trying to squeeze another DTC mattress ad into my view (I’m very happy with my mattress). Sometimes you’re just browsing the internet and want to add another Chubbies collection. Then you find an ad for men’s shorts chasing you around the internet.

This is hardly surprising: DTC brands offer more advantages than ever before., faster delivery times, and generous return terms. DTC companies have taken most of the inefficiencies out of e-commerce, saving consumers money, and we’ve been reaping the benefits.

In fact, a survey by comScore and UPS found that 51% of consumers shop exclusively online (up from 48% in 2015 and 47% in 2014). Investors have been getting in on the action, pouring $2.5 billion into DTC brands since 2012, according to CB Insights.