A demo is the best way to learn how a CDP can help your business. Learn how the Brevo CDP centralizes, prepares, and syncs customer data across your tech stack.French interior design startup Rhinov uses automated emails to drive web traffic and conversions. Learn how they do it in this marketing automation case study.
Rhinov launched in 2013 with a novel concept. Simply upload a photo of the room you want to redecorate. A few days later, Rhinov’s professional designers will send you a 3D simulation. Everything happens online — no in-person visit needed.
To boost conversion rates, Rhinov needed a comprehensive marketing automation solution. That’s why they turned to Brevo in 2016. Thanks to automation, their marketing strategy was a success.
Rhinov’s numbers speak for themselves. After bahrain mobile phone numbers database starting with Brevo, 26% of their web traffic and 32% of conversions came from marketing automation.
Streamlining the customer experience with marketing automation software
Rhinov needed to revamp their digital marketing strategy to cultivate strong customer relationships. Their main objectives were to 1) convert prospects and 2) boost customer retention via automated email and SMS campaigns.
Before joining Brevo, Rhinov used different tools to run their marketing strategy. This included Mailjet for emails and Primotexto for text messages. As a result, it was hard for their marketing team to keep tabs on prospects across the customer journey.
It was also time-consuming. Not only did Rhinov need to add new contacts twice, they then had to track performance metrics separately.
The solution? Rhinov needed one tool for transactional emails, SMS, and email marketing campaigns. And thanks to Brevo’s all-in-one CRM, Rhinov could manage their marketing efforts from a single platform.
Marketing automation played a big role in Rhinov’s sales process. Before, many users would sign up but never send a photo of the room they wanted to redecorate.
With Brevo, Rhinov set up an automation workflow to turn these prospects into paying customers.
Example of a marketing automation workflow from Rhinov — trigger emails for contacts who haven't submitted a photo
In this scenario, prospects automatically received a follow-up email after 15 days. The email gave them more information about Rhinov and prompted them to send a room photo. This lead nurturing workflow successfully encouraged users to try Rhinov’s services.
