Inspire action through emotional appeal

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Pop-ups that evoke positive emotions are more likely to resonate with users and prompt them to respond to your call to action. You can appeal to strong emotions such as excitement, curiosity, aspiration, and humor.

Power words are persuasive words you can use in your pop-ups to trigger a psychological or emotional response. They can encourage your users to sign up and are one of the easiest ways to increase your conversion rates.

My team has compiled a helpful list of the best power words to use in your pop-ups that can increase conversions by 12.7%.

Rich Page tested two different headlines in its pop-up window, one that didn't use power words and the one in the following screenshot that does.

Example of a Popup Using Power Words
Thanks to the optimized pop-up window that appeals to the engineer database emotions of its users, it increased its registration rate from 12% to 50%.

If you need help finding compelling content for your pop-up, you can use OptinMonster's Smart Optimizations feature to improve your existing text using AI. It takes your text and asks ChatGPT to suggest improvements.

My team programmed the AI ​​using our decades of experience creating successful OptinMonster campaigns so that these suggestions have a greater chance of converting.

OptinMonster Smart Suggestions
You can select one of the suggestions or request other variations.

Using images is another way to appeal to users' emotions. Including a heartwarming photo in a pop-up window can increase email signups by 63%.