SEO, or search engine optimization, is not just about targeting keywords

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If you want to rank high in organic search results, you need a strong link profile pointing to your website from quality sources - i.e., trusted websites dealing with related topics.
Analyzing your competitors' backlinks is very important. With the help of a specialized service like Ahrefs, find out what links (and where) are pointing to your competitors' sites. Focus in particular on the following:

• How does your backlink volume compare to your competitor’s backlink volume? Although quality is more important than quantity when it comes to backlinks, it’s worth doing a quick volume latvia phone number data comparison between you and your competitor. Why? For example, let’s say your competitor tends to outperform you on high-value keywords, but you find that you’ve accumulated almost twice as many backlinks as them. This is useful information because it can indicate that your competitor is getting better quality links on average than you.

• Who links to your competitor and why? Regardless of any differences in volume, you should generally know which domains are linking to your competitor - and why . At first glance, it should be fairly easy to determine why a particular domain has chosen to link back to your competitor. If it's a niche site that covers stories and information related to your business, they probably see your competitor as a valuable source of information for their readers. However, if it's a weird-looking domain that has nothing to do with your market at all, it's probably a useless, spammy link that's not worth your attention.

• Can you identify any missed opportunities? When analyzing your competition, you should always keep your eyes open and look for missed opportunities - i.e. valuable domains that do not link to either you or your competition. Let's say you sell sports shoes through your e-shop and you come across a popular running blog with an article titled "13 Best Running Shoes for 2021". If neither you nor your competitor are mentioned in the article, this could be a good opportunity to get a quality link - just contact the blog owner and ask them if they would consider reviewing your e-shop.