Learn about 5 types of interactive content and the benefits they bring to a digital strategy

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To create a Digital Marketing strategy , it is essential that you answer this question before starting your planning: “What are the best formats to attract and retain users?”

Nowadays, the answer to this question can be found in interactive content types .

Fortunately, the democratization of access to technology worldwide has led to electronic devices such as smartphones, tablets and notebooks being increasingly used in people's daily lives.

For this reason, it is not enough to create content; it is necessary to offer solutions that capture the genuine attention of the public.

In this way, it is possible to increase engagement , as switzerland mobile database well as conversion and enhance the loyalty of future customers.

To help brands and professionals achieve the desired benefits, we present in this article the main types of interactive content and their advantages, such as:

infographics ;
videos ;
questionnaires ;
eBooks ;
calculators .
Next, we will talk in detail about each of them.

Join us!