Which ad network should you use?

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While there are actually multiple ad networks to choose from, it probably makes sense to only consider the biggest two – Google and Facebook/Instagram. Assuming you only want to focus on one of them to start with, which one should you choose?

Each of these platforms has a different approach to ivory coast phone number data what ads to show to which people. While Google focuses on the context of the page visited, search and purchase history , Facebook takes a social approach and considers factors such as:

• location
• demographics
• interests
• behavior

Which of these approaches makes the most sense for your business? Do people often search for the goods or services you offer? Or are you offering something that people either don't yet know they need or buy routinely—like toiletries?

Your budget may also play a role in your decision, as ads on the Google content network are generally cheaper than ads on Facebook.

How much do you pay to display an advertising banner?
There are two main ways that banner advertising is valued:

• CPM (cost per thousand impressions) – the price for your ad to be displayed 1000 times.
• CPC (cost per click) – the price you pay for each time a visitor clicks on your ad.

You can also pay per action – you only pay for each time a viewer clicks and performs a specific action on your website, but these ads tend to be very expensive.