The essence and tasks of the client base

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All of the above is very important for a growing company. Therefore, it is necessary to go beyond traditional spreadsheet editors and work thoroughly on the formation and development of a client base. After all, today's former consumers are tomorrow's potential profit.

The customer base collects data about all customers, suppliers and service consumers. You need to effectively use information about the entire business environment of the company.


The essence and tasks of the client base
To ensure effective trading, you need to have the following information about france mobile database your clients:

first name and patronymic. The last name can be left at the client's discretion;
date of registration. In practice, this means the date of the original purchase;
date of last order or date of purchase;
telephone;
email address;
client's date of birth (needed to send individual offers to the birthday boy);
total number of checks;
total amount of receipts. This allows you to rank discount levels depending on the consumer activity of the buyer.