2. Oxxo strategies: customer satisfaction actions

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This chain of convenience stores has established itself as a benchmark for Mexican brands .

When analyzing the strengths of this company, it is clear that its success lies in customer orientation and customer satisfaction.

The chain —which already has almost 12 thousand business units worldwide— applies different practices and principles that eliminate friction points and improve the experience, including:

Additional services
Offering added value to the commercial activity itself is a key aspect to boost customer satisfaction rates .

This is something that Oxxo has understood very well by acting as a banking correspondent, making it possible to pay for services such as electricity, water and telephone in its stores.


Distribution of valuable content
It also develops one of the best strategies for Hispanic companies in the field of Content Marketing , since through this it educates its audience and shares information of interest.

For example, on its Spanish blog it constantly shares qatar mobile database recipes for healthy meals or dishes that can be prepared with some of its “star” products.


Diversification
Initially, Oxxo's mission was to sell only its own brand products , but it later discovered that this was not enough to maintain high levels of customer satisfaction.

As a result, it now sells products from many other companies and includes prepared foods in its catalogue.

Logistics optimization
Thanks to multiple technological solutions, strategically located distribution centers and highly trained collaborators, Oxxo boasts great logistical capacity.

This allows you to always have users' favorite products on your shelves and also reduce costs that impact the prices that end consumers must pay .