3. Map the different customer pain points

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If you want to launch brands that really help customers solve their problems , you need to understand what problems they are facing.

In a multi-brand strategy, sub-brands can be created to help consumers meet their needs in stages. In other words, the ideal customer 's pain points can be found and complementary products and services can be created to help them solve them step by step.

You can also create different Buyer Personas to target content and demand generation initiatives based on your product or service.

Returning to the case of Google, the ideal client of paraguay mobile database Google Analytics 360 may be very different from that of Google My Business , so having different representative profiles increases the efficiency of the actions.



That’s it! You now know enough about multi-brand strategy and are ready to start developing one for your company.

Remember, the real intention of these actions is to give your company the possibility of competing effectively in the market in different areas, but under the same brand identity, values ​​and purpose.

If you are interested in branding strategies and you want to improve your company's brand management, download this complete branding guide and review the best practices in this segment!