The typical customer for health and fitness products

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These people are your target market – but you can’t appeal to them all the same. So identify your customer types and segment them into specific groups that you can reach in a way that’s tailored to your needs. Think about the demographics that your ideal audience falls into, including:

• geographic (where they live)
• psychographic (shared behaviors and preferences)
• sociographic (shared social views)
• economic (income level)

Targeting a narrowly focused audience is hungary phone number data usually much more successful than trying to please everyone at once.

For example, you can achieve the narrowest possible focus by dividing your target group into even smaller segments . For example, if you sell an exercise class or app, you can create ad campaigns for several different fitness levels, from beginners to advanced. You can then send different advertising messages to each group that are specifically targeted to them.

What is the main problem or wish of your customers?
People usually search the internet when they are currently struggling with a problem that they need to solve as quickly and efficiently as possible. Maybe they have just started running and need to find the perfect running shoes for beginners, or they have started weight training and are looking for a healthy supplement to help them gain muscle mass. These people have needs that they want to fulfill, which can help you predict their actions.

Some companies create so-called customer personas , fictional representations of their typical customers, to help guide their marketing efforts. Personas are essentially fictional versions of your ideal customers , complete with a story. This story includes their personal motivations, including a problem they need to solve or a wish they want to fulfill.