Hard Marketing vs Soft Marketing

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For audiences at the cold traffic layer, I am more accustomed to using soft marketing. The promotion force is softer and lighter, and I try not to force it, because the audience at this stage needs time to digest your content and observe you. Therefore, the lighter the sales method, the less likely they will rebound, and they will have a chance to stay here and continue to wait and see.

When the audience reaches the warm traffic level, colombia mobile database which is the stage of discovery and thinking, I will start to increase the intensity of promotion. What I mean by "intensive" is definitely not forced marketing , but to make the words clearer and mention the product more often. This is to make them feel: " I seem to really need this service? "

Or even though you are not sure, it seems like you can give it a try. If the marketing power is not strong enough, there is no way to inspire the audience to think about their needs. Of course, the balance between the two is the accumulation of years of practice and experience. Finally, we reach the hot traffic layer, which includes three links: conversion, relationship management and word-of-mouth return.