Product-led growth: how to turn the product into the central dynamo of your company's growth

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The business world has entered a new dimension and in order to adapt to it we must understand the concept of Product-led Growth (PLG).

Have you heard about him before?

This is a valuable strategy (and philosophy) that allows us to meet the high levels of demands of today's users, who demand real and sustainable solutions to their problems.

Furthermore, it is an effective principle to follow when seeking to position a product, generate great credibility for the brand in the market and provide more and more value to the clients obtained.

To help you better understand PLG and its scope, in the following lines we will explain what it is, how to implement it, how it benefits companies and what its main metrics are, among other topics.

Keep reading!

What is Product-Led Growth?
This emerging concept refers to the way companies turkey mobile database develop customer acquisition, retention and expansion strategies that revolve around the product .

If we make a free translation, we can say that this term means “product-oriented growth”, which makes its essence clear.

This is a paradigm shift, leaving behind the philosophy of growth based on marketing and sales and replacing it with one driven by the product itself.

So, broadly speaking, we can say that PLG is a market launch strategy that leverages the value generated by the product to achieve a solid positioning in the near future.

But it is not a simple and common strategy!

And it is based on a kind of virtuous circle, in which as users interact with the platform or software in question, it begins to adapt to the user's characteristics and offer an increasingly better and more personalized experience.