Is your solution going to be a good fit for that audience?

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As a result the impacts of a global brand can be positive not only for businesses but also for many other people around the world. Creating a Marketing Strategy is not an easy task. It requires a lot of research, planning and efforts to make a brand stand out to the audience and reach its business goals. However, when we are talking about global marketing, it can get even more difficult.


Rock Content joined forces with Hubspot and Lokalise and hong kong mobile database launched the 2023 Global Marketing Playbook, a full guide to help professionals and companies create strategies to go global. We went through the whole guide and brought 9 major insights according to the chapters of the ebook. Here you go: Preparation Going global requires lots of focus and research. It is important to understand the current scenario in the market you plan to get into.


Is there any room for growth there? Do you have the budget, knowledge, tools and personnel needed to succeed with this expansion? To answer these questions, a company needs to evaluate not only its internal resources like budget and workforce, but also external factors, such as cultural, economic and competitive aspects. These characteristics will play an important role when determining where to go.