2. Poker Now, let's talk about the second most valuable company

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Póker, a company dedicated to the beer segment, began its journey in 1930 with the name La Colombiana de Cervezas, later acquired by Bavaria (a subsidiary founded by a German immigrant in Bogotá in the 19th century) and renamed with the name of a card game.

This brand has been able to recognize the importance that socializing and having fun with friends has for the Colombian consumer, and for this reason, it has used this insight to make use of Storytelling to advertise effectively and differently from the rest.

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Since 2013, this company has had an online presence, both on its website and on social media, to reach a younger audience, but following the same line of narrative and individuality that it has always had.

3. Bancolombia
Following the thread of the previous point, let's talk about the largest bank in the country and one of the most international Colombian brands.

Bancolombia is an organization valued at more than USD 1,222 million according to BrandZ .

This brand has been appealing to optimism by creating various slogans such as “How high do you want to go?” and “Because everything can be better” to get closer to its target audience and reduce the negative opinion that potential clients have of banking institutions.


Furthermore, during the most important recession in the history of Colombia at the end of the 90s, their main objective was to create a concept to transmit hope, which they achieved thanks to their marketing strategies and financial actions to support entrepreneurs .

4. Ecopetrol
The last of the most successful Colombian brands on our list is one that has been dedicated to the fuel segment since 1921. It is valued at more than USD 790 million according to the BrandZ study, adding a growth of 32% in 2018.

But its greatest growth stimulus did not come until 1983, when a deposit of more than 1.1 billion barrels of oil was discovered, which began a new era of oil exports from Colombia.

Ecopetrol is currently the largest oil company in the country, with profits exceeding USD 15 billion since 2011. It is also one of the 40 largest oil companies in the world and the fourth largest in the region.


5. Davivienda
Founded in 1972 as Coldeahorro, and popularly latvia mobile database known at the time as “La casita roja”, Davivienda is the product of several mergers, for example, with Banco Superior, Bancafé and, most recently, the union with HSBC to consolidate its internationalization in 2012.

It is a banking institution with more than 7 million clients in Colombia and 750 branches. In addition, it is the country's leader in electronic payment management and is present in Guatemala, Costa Rica, El Salvador, Panama, Honduras and Miami.

Its corporate success was fueled by the concept, launched in 1973, “right now your money may be in the wrong place,” a milestone that marked its path in the minds of consumers and potential customers.

Furthermore, its presence in traditional advertising , for international sporting events and in television commercials has allowed it to reach even further.