Why social networks?

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This restriction will of course greatly affect companies that have previously used public lists or lists of randomly generated numbers to contact potential new clients.

If this is your case and you are thinking about how to reach new customers, get their contacts and consent to their storage and use for subsequent marketing purposes, start using social networks.




The amendment to the Electronic Communications Act has no effect on the provision of advertising on social networks. In the case of displaying advertising, for example, via Facebook, Instagram or Linkedin, a public subscriber list is not used and at the same time there is no individual contacting (direct personal addressing) for marketing purposes. Advertising on social networks is carried out with regard to the information provided by the subject, which is based on general demographic categories (gender, age, interests, similar advertisements displayed, etc.) and is further anonymized. This is therefore a safe way for you to reach new potential clients.



Moreover, social media is used by more than 56% of the population over 16 in the Czech Republic, and south africa phone number data the number of users is still growing. This is a channel that you should definitely have in your portfolio and actively work with.



You can directly implement lead campaigns on social networks (whether on Facebook or Linkedin), thanks to which you will get a contact for the customer (and possibly other data that you can define yourself in advance). Part of the form filled out in this way is also the consent to use for marketing purposes. So, when the customer sends you the form filled out in this way online, they give their conscious consent to you contacting them with your offer, sending them a newsletter or other promotional message. Thanks to this, you can also build your own contact database , which is worth its weight in gold.



In addition to campaigns, you can also use a number of other handy tools that can help you reach out and communicate with potential customers. For example, they can help you find out what company your website visitors are from.



Reaching customers through online advertising and gaining contacts is a common activity with which we have extensive experience and we implement it for small, medium and multinational companies, from the B2B and B2C segments. Are you interested in more? Write to us, we will be happy to meet with you without obligation and discuss your options, which will be in full compliance with the amendment to Act No. 127/2005 Coll., on electronic communications an