Same warranty conditions as for new goods

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The customer has the option to withdraw from the contract (i.e. return the SMARTbox) within 14 days. Otherwise, the warranty on the goods is 12 months. If the device breaks down within this period, they send it back and then receive another one. "Of course, we do not guarantee that it will be from the same manufacturer, but we will simply replace the drill with a drill or the waffle maker with a waffle maker," explains Veronika Hanzlíčková, project manager of the marketing agency Contexto, which is a partner in the project and is behind its concept and communicatioDon't pay for fake leads!
Optimization for quality leads

The basic online marketing strategy of B2B or software-as-a-service companies is to acquire contacts with customers who are interested in your product or service, so-called lead generation. Companies then try to transform these business contacts into their customers, more or less successfully. This process of transforming a contact into a customer is often time-consuming, up to several months. As a rule, the more expensive and complex the product or service, the longer and more demanding the negotiation process leading to acquiring a new customer.

In the online environment, we need two essentials to get leads. The first is a quality web senegal phone number data presentation. Websites that are relevant, informative, specialized for all your target groups and encouraging to leave a contact. The second necessity is advertising campaigns in the most suitable acquisition channels that will bring relevant traffic to your site. Although Twitter or LinkedIn also offer the possibility of collecting leads directly, the most frequently chosen channel is PPC campaigns in Google Ads, which bring traffic directly to the site.

To set up PPC campaigns so that they bring the right relevant traffic, we need to record completed conversions – contact submissions – directly in the Google Ads account . It is therefore most appropriate to have the form submission or thank you page set as the goal. We can optimize campaigns manually in the advertising system, when we ourselves determine the price we are willing to offer per click on our ad for individual keyword searches in a search campaign or for individual targeting in a content campaign. The second option is to use automatic bidding, which Google has been offering for several years and has been increasingly recommending it recently.

Automated bid strategies, or Smart Bidding (as Google calls them), make PPC campaign management much easier. They improve themselves over time using machine learning and are able to process a number of signals right at the moment of the auction, such as information about the device, time of day, language, operating system, and more. However, many online marketers do not have a good experience with them or are confused about when to choose them and when to prioritize manual optimization.