AI marketing in practice. In the main role – a satisfied customer

[kumartk]

Try to put yourself in your customers' shoes for a moment.

Imagine that you are a die-hard runner. You already have some kilometers under your feet. You know everything about running shoes. You don't buy just anything ordinary. Lately, you have been searching the Internet for shoes for long runs in nature and you are interested in models with the lowest possible weight.

There are 2 scenarios (the first one is unfortunately much more common):

Classic marketing scenario – a flood of offers that don’t meet your needs
You have signed up for newsletters in some e-shops that specialize in selling bulgaria phone number data running shoes. You will most likely receive newsletters with general information. You will find men's and women's shoes, for running, for indoor use, for the track. There will certainly be some trail shoes. But that's not enough for you.

The offer will rather disgust you and you will stop wanting to communicate with the store.

AI Marketing Scenario – A Personalized Offer That Captures Your Current Needs
You have subscribed to the newsletter of an e-shop that uses the power of effective AI marketing. You don't know it. But the e-shop is already trying to meet your needs.

It tracks all the data related to your “movement” on the internet. It finds out what you are looking for, when you need it, why you need it… What stage of the buying process you are in.

You will receive an offer.

But it's not a generic newsletter that's better thrown in the trash. It's an offer that exactly describes your needs - you'll get a personalized message with only the trail shoe offer you're looking for.

That's why you're happy. The joy that the e-shop thinks of you and knows what suits you. You're satisfied customers who value mutual communication. You're happy to carry out an event.

Who wouldn't want customers like that...