Three years ago, there was already talk of the unstoppable success of podcasts , an audio format characterized by its timeless listening. But what if we told you that in 2023 a new way of doing podcasting is triumphing ? We'll explain it to you in this article!
Table of Contents:
1. What is a video podcast? 2. The rise of video podcasts in marketing 3. How to add value to your business with the video podcast format? 3.1. B2C companies 3.2. B2B companies 4. Steps to greece telegram data create a video podcast 5. Have you decided yet?
1. What is video podcast?
The video podcast arose from the development of the podcast and therefore has a certain relationship with it. In this way, the video podcast is a new audiovisual format , also on demand and segmented by chapters, which is characterized by transmitting a message to a specific audience. Thus, these are the main characteristics of the video podcast:
It's a more personal format than a podcast . People can see you while they listen to you, being aware of your facial expressions as well as other details that go unnoticed through audio.
It's very diverse . A video podcast can be humorous or more serious, and can cover all kinds of topics: marketing, literature, suspense... So you can let your imagination run wild!
It's not difficult to produce : If you decide to create your own video podcast, it's as simple as deciding on a topic, recording it, and editing it (we'll explain how later).
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