What is the information collection period?

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The Facebook Ads machine learning information gathering period is when the delivery system still needs to learn more about the ad sets being shown .



Facebook Ads has a feature called Conversion Optimization that automatically selects users who are most likely to convert on your goals.



During the information gathering period, Facebook Ads will verify the optimal way to deliver your ad set, but performance may not be stable and your CPA may decrease.

The information gathering period may begin when you create a new ad or ad set, or make significant edits to an existing ad or ad set.

During the information gathering period, the "Delivery brazil cell phone number list column" for the ad set will display "Gathering information."

The information gathering period ends when performance stabilizes.

This will end after around 50 optimization events have occurred.

What happens when the information gathering period ends?
Once the information gathering period ends, Facebook Ads determines that machine learning has collected the minimum amount of information needed to optimize.



This means that the ad set is optimized.

When the system is optimized, it can be said that operational decisions can be made based on more stable information.

With Facebook ads, if the information collection period has not yet ended, the optimization of ad delivery has not been completed, so the ads delivered will not be those that will achieve your objectives.

Once optimization is complete, if ad delivery is producing results, it will make decisions such as delivering ads, continuing ads, or increasing the budget. If results are not so good, it will make decisions such as editing ad sets or stopping ad delivery.



When it comes to Facebook advertising, in order for machine learning to be well optimized and for ads to be delivered efficiently, it is necessary to collect information as quickly as possible .