Product thinking is the foundation of success

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Cristina Baron and Josef Řezníček in Coffee and Marketing
Cristina Baron in Coffee and Marketing
How does Donio work?
Donio differs from other Czech crowdfunding platforms in two ways.

It allows you to raise funds for both charitable and commercial projects. Other platforms always focus on just one type.
There are no fees for mediation, the founder receives the entire amount collected .
Regarding point 1. Cristina admitted that 90% of Donio collections are charitable. Regarding the second point, Cristina explained that they have the money to operate thanks to strong partners and also from “tips” . Contributors can decide whether and in what amount they will also contribute to the operation of Donio. According to Cristina, 7 out of 10 contributors do this, the amount of the contribution is on average around 3% of the amount they send to the selected project.

Donio is very product-focused and constantly tries to advance and improve the platform, its spain phone number data own “product” . Not only so that starting a project is literally just a few clicks away, but also so that the site appeals to as many potential contributors as possible. Cristina recommends applying product thinking when starting a fundraiser. A project, whether charitable or commercial, must be presented in the best possible way. The reader must learn as much as possible in order to make the right decision. Starting a fundraiser is like launching a new product , so for the right presentation, you will need 6 tips on how to use content marketing to successfully launch a product on the market .


The next step to a successful end is a great project description
Cristina recommends that the title of the collection be concise and summarize the essence of the entire project. As with blog post titles, the title should be urgent and unique, and it should evoke emotions .

Examples of suitable names for charity collections on Donio:

Hope for Tobias with SMA: Let's help him lead a fulfilling life
Let's give Monča strength in the fight against the disease.