Determine the Scope of Analysis

[najmusseoex]

Focus and think carefully about what information you want to learn about your competitors. Most of the tools I will introduce below for competitor analysis are paid.

SEO Analysis

Start with the domain visibility : Check since it appeared on Google Search Engine and see how long it has been building organic visibility. You can check this on Senuto, Semstorm, or Ahrefs.
Count Backlinks : Check the number of backlinks pointing to a particular page. This is a popular feature, you can find it in many tools. For example, Ahrefs, Majestic, SurferSEO, Semrush, Moz, and Neil Patel.
Number of unique domains linking to the site : Backlinks from external domains build authority for the site and positively influence the site's visibility. Use the same tools as for backlink analysis.
Estimated organic traffic: This will tell you how much organic traffic your chinese student data site generates each month. Break down traffic for each country separately. You can find this information in Ahrefs.
Keywords : Check the number of keywords the site is showing up for. Determine the total visibility of the site and the number of keywords in positions 1-3, 4-10, and 11-50. This data is available from Ahrefs, Senuto, and Semstorm.
Domain Authority (DA) Score : Domain authority is determined in Ahrefs on a scale from 0 to 100, higher is better. It depends on the number and quality of backlinks.
The most popular pages on the analyzed website generate the most traffic : You will see which parts of the website attract the most users. Ahrefs, Senuto, or Semstorm will help you with this. Save at least the 5 most popular pages for each website.
Social Media Analytics

List the social networks your competitors manage company profiles on. This has a big impact on branding, public awareness, and reaching potential customers. You can check this by browsing the data available on company profiles on popular social media sites.