Advantages and disadvantages of buying email lists

[kumartk]

You can gain a lot of contact attribute data at once
Disadvantages
The General Data Protection Regulation (RGPD) is violated by sending emails to people who did not subscribe to your list
It can lead to delivery problems and damage your IP address reputation.
The relevance of your newsletters to subscribers is not guaranteed
There is missing and incorrect data that makes personalization difficult
Finding subscribers for your own newsletter seems to be a laborious and time-consuming task. That's why simply buying addresses or entire email lists is a very promising and time-saving option.

It seems as if you can send a newsletter to many recipients with minimal effort.

However, this carries a risk that should not be overlooked. There are many guatemala phone number list reasons why you should not buy any email address.

First, the size of your email list is no guarantee of success for your newsletter. There are much more effective ways to get new customers.

Purchased address lists often contain incomplete or false data, which is why they offer poor value for money.

Second, you should keep in mind that when you buy email addresses, you have no way of knowing whether the recipients are interested in your content.

Keep in mind that your emails will only be read if the content is relevant to the recipients. In the worst case, contacts will mark your emails as spam, which will decrease your delivery rates and will probably penalize you from email providers.

Apart from these challenges, in many European countries it is mandatory to obtain explicit consent from recipients before sending the newsletter.

If you buy email addresses you can never be sure whether your contacts have given this type of declaration of compliance.

In short, purchasing addresses is not recommended.

What are the alternatives to purchasing email addresses?
Everything is safer when you collect email addresses and better if you do it through a double opt-in process .

While it is true that it is not as fast as buying email lists, you will have many more qualified contacts interested in your brand.

If you want to increase your acquisition of new customers, you should offer interested customers the opportunity to sign up for your newsletter.

To do this, you can integrate a registration form, for example, into your website or online store.

All recipients who decide to subscribe to your newsletter will probably be interested in your content. You can be sure that a large part of your contacts will open your newsletter and spend time on it.

With Brevo this is very easy thanks to the handy form builder . You design your registration form without any programming knowledge. New addresses will be automatically added to your Brevo subscriber list.

You have complete control over your subscriber list and know exactly which attributes are recorded.

Therefore, to gain new customers, it is definitely preferable to collect email addresses yourself. Compared to buying email lists, this process requires a bit more patience, but it greatly increases the quality of your subscriber list, plus you will have peace of mind that you are complying with the General Data Regulation.