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You can certainly think of other needs and problems that your content marketing can help Markéta solve . Don't forget to also consider the appropriate style and tone of communication , and when promoting this content, take into account that Markéta doesn't use social media.

Personas for marketing strategy
At Markéta Zdravá, we showed you how to use personas to create relevant content; in reality, however, they will tell you much more . You will know through which channels to get the content to the user (the first phase of the buying cycle – See) and how to convince them to become your customer (the second phase of the buying cycle – Think). In the third phase (Do), you will make the purchase as easy as possible for them, and in the fourth (Care), you will maintain their loyalty in the right way .

Take a look at an example of a communication strategy we prepared for one of our clients based on defined personas.

Example of a strategy for the first phase of the buying cycle:

We processed the other phases similarly.

Personas for B2B
As we mentioned, in the B2B sector you need to focus mainly on the company as such and the work belize phone number data problems of a specific persona. A brief summary of the personas for one of our clients looked like this:


In the description of each persona, we have discussed the problems and their solutions in more detail:


How to visualize brainstorming when preparing a persona
You can make the process of creating a persona easier by graphically representing all your thoughts, ideas, and themes. You will gain a better insight into your persona's needs and problems and will be better able to come up with appropriate solutions . You may discover specifics and connections that you would not have thought of if you looked at the plain text.