The previous section includes quite a few good practices that you should take into account when integrating the elements that will make up the home page of your website, such as navigation menus. To complement them, the following good practices apply to the home page as a whole:
Include clear calls to action
A significant portion of visitors arriving at the home page will not be sure where to continue their navigation. It is important to guide them with calls to action.
Calls to action are direct and concise messages to invite the user to take immediate action on the website, such as visiting the current collection, filling out a form to register for an event, reading a blog article, etc.
While a landing page usually has just one call to action, a home page can have cayman islands phone number list several, although there should never be too many. For example, Planeta Huerto invites its visitors to get a discount code with a clear, brief and visible message.
Update content
The homepage of a website is the welcome for new visitors, but also for old users who return after a while. That's why changing some of your content from time to time is a way to convey freshness and dynamism.
It's not about redesigning the entire homepage again, but rather updating some key elements such as the main image or the call to action from time to time.
Inspiring homepage examples
They say a picture is worth a thousand words, so let's take a look at three examples of website homepages that can serve as inspiration.
Bauhaus: Taking Advantage of the Internal Search Engine
The homepage of the Bauhaus DIY website stands out for its internal search engine. This is an e-commerce site with a wide variety of products where many visitors already know what they need.
They would rather save time by searching directly than digging through product categories to find the product.
That's why the internal search engine is so optimized. When you enter a term in the search engine, a drop-down menu of products with thumbnail images opens.
In addition, this homepage also includes a carousel with five main images, some linked to specific dates such as Christmas. Each of them is a call to action to discover a featured category of products.
Since the internal search engine is so prominent, the categories menu is on the side. For this reason, it can be allowed to be a little longer than usual.
Azteca Soccer: Calls to Action and Visitor-Oriented Menu
Azteca Soccer’s homepage is an example that a slider isn’t always necessary to inspire dynamism. With a single image, they focus the visitor’s attention on a single call to action: their Jordan x PSG collection .
This homepage also incorporates several update elements: it reports on news such as the availability of After Pay and the reopening of retail stores.
Finally, its brief top menu is structured by putting itself in the shoes of visitors, with a specific category for those looking for discounted products, another for fans who want to find the kits of specific teams, etc. The magnifying glass in the top right corner is an internal search engine that doesn't take up much space.
Novaestetica
An effective homepage is not only within the reach of established e-commerce websites, such as the two above. The Novaestetica centre is an example of a local business that takes advantage of the potential of its homepage to quickly position itself in the eyes of visitors.
The choice of light blue as the background colour and the image of a relaxing massage convey calm.
They are also aware that a person interested in aesthetic services will want to contact them quickly to obtain information and make an appointment. For this reason, a pop-up live chat appears on the screen upon entering.
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