You guessed it right, with the help of behavioral marketing. Vojtěch Prokeš – co-founder and director of research at Behavio Labs , a company that deals with the application of behavioral sciences in marketing and other areas – knows exactly how to do it. Vojta has completed hundreds of research projects on the topic of brands, market analysis, or campaign testing for Czech and international companies, in which, thanks to modern methods , he reveals what really motivates customers to buy . And he comes to tell us about it at Kafe a marketing .
Practical examples of brands that have shined thanks to understanding their target audience.
Explaining what data tells us about customers and their needs.
A clear process for building a strong brand: awareness, prominence and customer loyalty.
Examples of marketing research and strategies that led to success.
Recommendations on when and how to use campaign testing albania phone number data and brand tracking for maximum results.
The secret to successful customer retention.
Let your brand have a great story too
You will take inspiration from companies that have achieved success thanks to data and research, and especially specific tips and strategies that you can apply to your brand. But Coffee and Marketing is not just about a lecture - it is an opportunity to meet people who are solving similar challenges to you and get new ideas for your business from them. Whether you are a marketer or an entrepreneur, a beginner or an advanced, don't miss the inspiring conversations over a cup of good coffee.
We will meet on Thursday, February 13, 2025 at 7:00 PM at the Crepes&Coffee cafe in Prague. Capacity is limited, so reserve your place in time. We look forward to seeing you!
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